Tone of Voice

Recommendation

When promoting Tempo Dance Festival - Te Rerenga o Tere, your tone of voice should reflect the festival’s inclusive and vibrant wairua. We encourage you to communicate in a way that appeals to all communities and cultures, embracing the richness of Aotearoa.

Where possible, incorporate te reo Māori to honour our heritage and connect meaningfully with audiences.

Keep your messaging vibrant yet succinct. Speak with energy and passion, but avoid being overly wordy. Focus on being factual, meaningful, and inspiring, highlighting the festival’s core values and the unique stories behind your work.

Let your words sing with authenticity, aiming to fulfil and inspire while making every message accessible and engaging for all.

Using te reo Māori

If te reo Māori and English are used together, the following should be observed:

• Te reo Māori and English are treated with the same font style, weight, size and space with no brackets, or italicised font separating the languages.

• Be consistent in all signs with the same colour and position for each language.

• If both Māori and English cannot be easily read because both appear visually busy, consider having the Māori text only.

• In the context of presenting works that have te reo Māori names, it is acceptable to Italicise the name of the work.